Designing a logo? where to begin

You can prepare for the logo design process in three stages:

1. Think about your business. Ask yourself:
- What are you trying to accomplish?
- What message do you want to communicate with your customers?
- What stories will your customers tell about you?
- Are there any images that come to mind when you think about this?
- What are some logos that appeal to you?
- What kinds of images will appeal to your customers (they may not be the same as images that appeal to you)?

2. Think about your competition. Ask yourself:
- What are the messages they use?
- How is your message different?
- What colors do they use?
- What can you do or say to stand out from them?

3. Think about where you'll use your logo. Ask yourself:
- Does your business use uniforms, business cards, or have retail outlets?
- Will you be doing business online?

Once you have some answers, you're ready to start the logo design process.

Are there any bad ideas when it comes to logos or can you work with anything?
There are definitely bad ideas when it comes to logo, but it all depends on the situation. You probably wouldn't want to use risqué or suggestive icons for a day care center or nursery school, but that same image may be entirely appropriate for a gentlemen's club or a men's magazine. Conversely, you wouldn't want to use a crayon or children's script font for a stockbroker, but these images would be entirely appropriate for an after-school program. The important thing is to think about what's appropriate for your customers and how they would respond to the images you use in your logo.

Are you interested in designing a logo with Logoworks? Have a look at their range of design packages – there's something to suit every budget.